ABC’s Christian-bashing “GCB” did not air Sunday night. Scheduled instead was a Hallmark Hall of Fame movie on ABC. Hallmark Hall of Fame movies have a long reputation of being family-oriented, inspirational, and uplifting – everything “GCB” is not.
With the second hour of the Hallmark movie airing in the regular timeslot (10 pm EST) for “GCB,” how did the ratings compare between ABC’s regular showing of “GCB” and ABC’s Hallmark special airing in place of “GCB”? Two weeks ago (April 15) ABC’s “GCB” scored poor ratings and came in last among the three major networks during its timeslot. Last night, ABC came in first place with the airing of the Hallmark movie, instead of “GCB.”
Shouldn’t that send a message to ABC? Heart-warming, inspirational movies are much more of a draw than salacious shows that make a mockery of the Christian faith. “GCB” was at the bottom of the ratings heap the week before with 4.4 million viewers, but the Hallmark movie drew well over three million more viewers (7.8 million) winning the timeslot for ABC in the ratings war and making the Hallmark movie the most watched program for that hour.
Not only did ABC win in overall ratings with the inspirational Hallmark movie, they also won in the coveted key demographic rating of 18-49 year old viewers and also drew the most women viewers – also a closely watched and desired demographic.
As one ratings report indicated: “Firelight” Emerges as ABC’s Top “Hallmark Hall of Fame” Movie and Draws the Network’s Biggest Audience in the Time Period in 5 Weeks.
What aired in that time period the previous five weeks? “GCB.”
But when it comes down to it, a show has to sell to remain on the air. With falling ratings and advertisers pulling their ads from the controversial “GCB,” ABC may be hard pressed to justify renewing the show.
That is why we must keep up the pressure on those advertisers who continue to empower “GCB!”
Below is a link to contact the “hardcore” advertisers – those who have sponsored “GCB” repeatedly in recent weeks. Let’s remind these corporations that if they desire to draw viewers to their ads and their products, television shows that encourage rather degrade and belittle are what will draw customers.
Take Action! Click here to send a message to the “repeat offenders” sponsoring “GCB.”